Many professionals don’t know how to write effective self-introduction emails. But, don’t worry if that sounds like...

Whether receiving from or sending emails to an unknown address, this can hide many hazards for you. And that’s where email lookup steps in. With its help...

What is a valid email address and how to distinguish it from an invalid one? Knowing this will help you use email for business, sales, and marketing purposes effectively and ensure that your sender’s reputation is good.

The core goal of every business is to deliver exceptional client experiences that create trust, retention, and loyalty. But, which roles and departments are responsible for the quality of service and experiences your brand delivers?

A sales funnel is a rather simple concept that has a huge value in business, especially in the B2B sector. It is what helps companies streamline the efforts of their sales reps and ensure better conversions. Still, not everyone gets this concept right.

When you start building your leads database in HubSpot, the first thing you need to know is that the HubSpot import contacts feature enables you to import data in bulk. This feature can save you plenty...

If you are engaged in B2B sales, you should know that selling to other businesses can be tough. This is because B2B sales require you to contact top-level decision-makers rather than regular customers. And finding them, as well as building trusted relationships, isn’t easy.

What is a customer database? Why does it matter? And how can you use it to your benefit?

Whenever you try to market a product or service to a consumer and boost sales, it always starts with targeting. The role of this process in business is hard to undervalue. But, what is targeting in the first place?

Prospecting is known to be one of the most important elements of every business. Everyone has heard about it, still, there is a lot of confusion concerning the prospecting in sales definition. So, what does it mean to be prospecting?